We’ll help you understand who your customers are, what makes them tick, and how to reach them. We conduct qualitative and quantitative research in a variety of methods, from inclusive workshops and surveys, to observation and ethnography.
You want to delight your customers and create memorable experiences that they will want to tell everyone about. But do you really, truly understand them? Can you uncover their desires and behaviours and even change them?
We put people at the heart of our process so that every decision reflects what we’ve researched and the insights we’ve gathered to empathise with and anticipate your customer’s needs.
Good design research can pinpoint gaps in your offer, define key needs to fulfil and inform the features and functions of what you provide. We’ll help you understand who your customers are, what makes them tick, and how to reach them.
We conduct in-depth qualitative research and insights using ethnography, interviews and workshops as well as quicker, more quantitative methods such as online surveys and social media analytics. We put together compelling reports, films and presentations that reveal who your customers are and give you the leverage and insights to change how you connect with them.
We’re advocates of ‘co-creation’; including end users, front-line staff, stakeholders and you throughout the design process. We facilitate fun, insightful and productive workshops and activities to engage everyone and get them innovating. We use all kinds of tools and techniques, including personas and storyboarding to map customer journeys and detailled scenarios to consider how things might be in the future.
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