For nearly three decades I have had the privilege of co-founding and running a design consultancy and have worked in the UK, The Netherlands and Norway as an (award-winning) Service Experience Director, Creative Director, Product Designer, Graphic Designer, Mentor, Speaker and MD.
I have worked with brilliant people across a broad spectrum of clients and disciplines with the passion to help organisations harness the transformative power of design.
Originally educated as a designer in Germany and the UK, I have held senior positions in the UK, The Netherlands, and Norway - including MetaDesign London, Icon Brandlab, FutureBrand Digital, and Oyster Partners (DigitasLBI).
In 2006 I co-founded and lead the experience design agency Prospect for 16 years. Prospect was sold to Manyone, an international strategy-design hybrid agency in 2020, where I was a Partner and MD of Manyone London.
Since March 2022 I now partner directly with ambitious start-ups, entrepreneurial organisations and agencies to tackle real-world business challenges through design.
awards*
Real measurable impacts*
*
... naturally the awards and impacts are a tribute to the power of collaboration - with great teams and client partners. See Experience for some selected examples.
KLUVERWORKS
Independent Service Experience & Innovation Strategy | Experience Design | Design Leadership
I now partner with ambitious start-ups, entrepreneurial organisations, agencies and their multi-disciplinary teams to tackle real-world business challenges through design. (see the homepage for more info)
Toyota
Hivemind
RWS
NotLost
Foreign Office
/Manyone
(London)
Partner, MD
Manyone acquired Prospect in July 2020, Prospect became the new London studio.
I was a Partner and the MD at Manyone London, an international strategy-design hybrid, shaping everything that’s next at the intersection between design, strategy and creative technologies.
My responsibilities included: new business, client relationships, strategic programme design, innovation methodologies / processes, human resources, finance and operations.
Toyota
Insight Investment
Utility Warehouse
Amazon
Live Events
6point6
/Prospect
Co-founder, MD and Experience Director
For 16 years I co-founded and ran Prospect, a London-based Experience Design Consultancy.
Prospect was acquired by Manyone, a global strategy-design hybrid, in 2020.
We envisioned and designed award-winning digital customer and employee experiences with business transformational impacts (see below) for global tech, telco, travel, finance, retail, hospitality, and publishing clients.
Since co-founding Prospect with Richard Eisermann (exited in 2014), my responsibilities included:
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Managing Director
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New business development
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Creative Direction
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HR, mentoring & staff development
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Operations and finance
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Developing strategic tools & methodologies
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Leading complete project life cycle process
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Developing successful and long-term client relationships
In 2015 I evolved Prospect’s positioning from a digital experience design agency to a Service Experience consultancy, to generate measurable value across the entire service & customer experience, including:
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Customer & Colleague experience satisfaction
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Increased bookings / client acquisition
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Expansion / opening up of new markets
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Leveraging new, disruptive technologies
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Sped up time to market significantly
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Operational efficiency
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Defined future experience standards
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Solved real people's needs
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Developed new products & services
NTT
Nokia
Nokia Siemens Networks
Virgin Holidays
Vodafone
bmi Airlines
Silverjet Airlines
Europcar
Mitchells & Butlers
Amazon
Toyota
Dimension Data
Internet Solutions
Eurostar
Tesco
Insight Investment
Springer Publishing
Wexas Travel
LiveEvents
Smith Nephew
Arcadis
SGS
Utility Warehouse
Allianz
Belron
Volopa
Pearsons
IFRS
Nature Magazine
DBA
Notable impacts
NTT (Dimension Data) :
+ 515% Revenue
+ 307% Client acquisition
1 DBA Design & Effectiveness Award
bmi Airlines
+ 20% bookings
+ 190% ancillary sales
2 Awards
Nokia
77% productivity gains
3 months = ROI
Eurostar
+ 38% bookings
+ 73% NPS score
Virgin Holidays
+ 285% site visits
+ 186% bookings
Sanctuary Retreats
+ 238% bookings
GSK
+ 75% value perception
+ 70% engagement
2 Awards
Insight Investment
+ 18 h p/w productivity
/Moving Brands
/Anja KlüverStudio
/MetaDesign
/Oyster Partners
/Anderson&Lembke
/i-Grec
/Proforma
Prior to setting up Prospect, I worked for 12 years in The Netherlands and the UK as Digital Design Director, Senior Interaction Designer, Art Director & Graphic Designer.
During the DotCom Boom I joined Oyster Partners (later Framfab / LBI), where I was lucky to work on some of the largest clients, winning many notable awards. (The power of a great team!)
I also ran my own studio ‘Anja Klüver’ for 5 years, where I conceived and designed digital experiences for the Design Council, The Royal Society of Arts, Opodo, Nokia, Tesco, DFES, The Home Office and Spanish Telecom.
