Insights
Digital Marketing Part 1
Here is the first part of Prospect's guide to digital marketing: what does it do, why do you need it and how do you do it? In Part 1, we cover 3 basic questions: Who are you? Who are your audiences? Where are your audiences?
Posted by Richard Eisermann on October 4th 2012
Digital Marketing Part 2
Here is the second part of Prospect's guide to digital marketing: what does it do, why do you need it and how do you do it? In Part 2, we cover 3 basic questions: What should you say? How will you interact? How do you measure success?
Posted by Richard Eisermann on October 4th 2012
Mobile Design Research for BMI
Prospect conducted in-depth research to understand how digital technologies, especially mobile phones, might help travelers.
Posted by Richard Eisermann on August 20th 2011
How Human is Your Business?
Service Design and Transforming The Front Line - as published in the Service Design Network's 'Touchpoint' journal
Posted on October 13th 2010
Great user experience is the key to success
Marketing Week interviews a group of leading experts in design and usability, including our very own Anja Klüver, on what makes a great online experience.
Posted on September 20th 2010
TfL and Barclays Cycle Hire: first ten days
London’s bike hire scheme has completed its first ten days of operations and seems to be poised for future greatness. Here are a few personal observations.
Posted by Richard Eisermann on August 10th 2010
How Social Media Has Made Brands Transparent
The team at Prospect have been immersed in all things social media recently, and in fine social media spirit, we’re delighted to share our insights.
Posted on August 3rd 2010
U.K. "Future of Aviation" Query
This morning, The U.K House Of Commons Transport Committee published its initial findings to the Government on their inquiry "The Future of Aviation". The inquiry began in late February of this year with a broad scope to elicit information from the public, the industry, and other interested parties on the Future of UK Aviation.
Posted on December 7th 2009
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