Welcome to Prospect's place for all things design thinking - covering service design, digital design, design innovation and organisational change as well as industrial insights.
Here is the first part of Prospect's guide to digital marketing: what does it do, why do you need it and how do you do it? In Part 1, we cover 3 basic questions: Who are you? Who are your audiences? Where are your audiences?
Posted by Richard Eisermann on October 4th 2012
Here is the second part of Prospect's guide to digital marketing: what does it do, why do you need it and how do you do it? In Part 2, we cover 3 basic questions: What should you say? How will you interact? How do you measure success?
Posted by Richard Eisermann on October 4th 2012
Marketing Week interviews a group of leading experts in design and usability, including our very own Anja Klüver, on what makes a great online experience.
Posted on September 20th 2010
The team at Prospect have been immersed in all things social media recently, and in fine social media spirit, we’re delighted to share our insights.
Posted on August 3rd 2010