Insights

Welcome to Prospect's place for all things design thinking - covering service design, digital design, design innovation and organisational change as well as industrial insights.

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Articles

Digital Marketing Part 1

Here is the first part of Prospect's guide to digital marketing: what does it do, why do you need it and how do you do it? In Part 1, we cover 3 basic questions: Who are you? Who are your audiences? Where are your audiences?

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Posted by Richard Eisermann on October 4th 2012

Articles

Digital Marketing Part 2

Here is the second part of Prospect's guide to digital marketing: what does it do, why do you need it and how do you do it? In Part 2, we cover 3 basic questions: What should you say? How will you interact? How do you measure success?

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Posted by Richard Eisermann on October 4th 2012

Articles

Great user experience is the key to success

Marketing Week logo

Marketing Week interviews a group of leading experts in design and usability, including our very own Anja Klüver, on what makes a great online experience.

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Posted on September 20th 2010

Articles

How Social Media Has Made Brands Transparent

social media consumer opinions

The team at Prospect have been immersed in all things social media recently, and in fine social media spirit, we’re delighted to share our insights.

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Posted on August 3rd 2010