06 May 2016

Mitchells & Butlers: A digital vision to amplify the guest experience

Mitchells & Butlers has partnered with Prospect to work on a digital vision and transformation programme across all brands to support a future and seamless, innovative guest experience across all key digital touch points and guest journey.

Mitchells & Butlers plc is a member of the FTSE 250 and runs nearly 1800 managed pubs and restaurants, including some of the UK’s best-known restaurant and pub brands including All Bar One, Harvester, Toby Carvery, Browns, Vintage Inns and Sizzling Pubs.

Mitchells & Butlers has partners with Prospect to work on a digital vision and transformation programme across all brands to support a future and seamless, innovative guest experience across all key digital touch points and guest journey.

We are working in close collaboration on extending the physical experience into the digital space by considering the complete customer journey – from helping guests to find the right pub or restaurant for their personal occasion to including drinks and food preferences and finally manage the planning, booking and physical experience with self-serve digital service experiences.