English Language learning is a rapidly growing education sector, estimated to be worth £32 billion with demand from 2 billion learners. Pearson English has been growing in a fragmented market through acquisition, which resulted in a rich offer but inconsistent online customer experience. The FTSE 100 market leader required a consolidated brand experience to stand out in the crowded market.
Collaborating closely with Glimma and Goosebumps, Prospect translated the offline brand into the online space by applying best practice interactive usability principles. The brand programme included the site, apps and learning applications.
The identity redesign won several industry accolades at the Transform Awards in April 2015.