Insights
Digital Marketing Part 1
Here is the first part of Prospect's guide to digital marketing: what does it do, why do you need it and how do you do it? In Part 1, we cover 3 basic questions: Who are you? Who are your audiences? Where are your audiences?
Posted by Richard Eisermann on October 4th 2012
Digital Marketing Part 2
Here is the second part of Prospect's guide to digital marketing: what does it do, why do you need it and how do you do it? In Part 2, we cover 3 basic questions: What should you say? How will you interact? How do you measure success?
Posted by Richard Eisermann on October 4th 2012
Mobile Devices in Travel
Prospect looks at how mobile devices will influence the way people travel and what travel companies need to do about it.
Posted by Richard Eisermann on April 12th 2012
Mobile Design Research for BMI
Prospect conducted in-depth research to understand how digital technologies, especially mobile phones, might help travelers.
Posted by Richard Eisermann on August 20th 2011
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