"Media reports suggest that Germany is looking to change its image - though not its branding - in the run up to the World Cup. Where do you think it should start?" Read on to see Anja Klüver's comment and add yours!
"Media reports suggest that Germany is looking to change its image - though not its branding - in the run up to the World Cup. Where do you think it should start?" Read on to see Anja Klüver's comment and add yours!
Anja Klüver responded:
Sausages, Lederhosen, Prince Ludwig's castles that would do Disney proud, the work ethic, Fussball, efficiency, beer halls, Schlager, loud shirts, bad eyewear and Eurotrash boobs. Nothing wrong with this cultural image! The biggest joke abroad is that Germans don't get the joke. But they do. Just don't mention ze war.
Posted by Richard Eisermann on June 6th 2006