Designers need the skills to use the tools but we also want designers to be creative. Things on the ground are looking up, but an increasing number of small agencies are chasing tighter budgets. Meanwhile designers have to skill-up and work across boundaries. Digit reviewed the surveys and spoke to people at the top and bottom of the industry to bring you the state of the nation in 2005.

"I think the industry's doing much, much better now. Everyone was affected by the dotcom meltdown, not only our agencies, but our clients too. But over the past 12-18 months a much greater sense of optimism has developed." Sue Thexton, deputy chair of the interactive entertainment committee at BAFTA, and ex-European vice president for Macromedia is on a roll - and she's intent on taking the whole digital and design content industry with her.

"What has changed is there is a general acceptance that the interactive element is in a campaign, whereas before it was an add-on, is now a given."

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