Anja Klüver shared her insights into the people centred design process that helped bmi boost conversion rates by 20%.

Anja Klüver was a featured speaker at the City Interaction Lab's Open Day on Wednesday, 21 April, 2010. The talk was sold out and ended with a lively debate. Thanks to all who attended and contributed!

Anja shared her insights into the people centred design process that helped bmi boost conversion rates by 20%.

She presented Prospect case studies of award-winning work on customer journeys for airlines and explained how insightful UX design and thorough usability testing of websites achieved remarkable return on investment.

Please view the video of the talk.
(Apology to those who attended: a technical glitch meant that parts of the talk were not recorded, in particular the Q&A session at the end. Shame!)

Please view the slideshow of the talk.

Please view the photos of the talk & other workshops from the day.

For more information, check out our case studies on bmi and Silverjet.