The Design Directory is delivering impacts!

The Design Directory developed by Prospect for the DBA has been delivering some nice numbers. Since its launch last September, the online directory has been helping client members identify suitable, pre-qualified agency members to commission for design work. To date, design buyers seeking to hire PQQ-ready agencies for their projects, which range from simple packaging redesigns to full-blown identity reworks, have run over 2,500 searches. A full third of page views are by return visitors, indicating that the site is providing good reasons to come back. Over 15,000 views have been generated to date, strong for an organisation that counts 2,500 members. Interestingly, 94% of the top 50 most searched agencies are PQQ ready, a ringing endorsement of the Directory's value to both commissioners and suppliers of design. 

Prospect is proud to have been instrumental in developing the Directory, which has been a key step in the DBA’s digital strategy. Further steps will now be taken and Prospect has been engaged to advise on and plan this work. We look forward to furthering the DBA’s vision for its digital future.