The bmi site just keeps getting better and better.

In addition to the innovative use of Flickr images to show bmi destinations throughout the site, we were asked to shoot a set of videos to engage users in the business class experience. That proved so successful that bmi commissioned us to do another one for the lounge experience. Shot, edited and uploaded to the web in just 3 days, the lounge video provides a rich picture of the No. 1 Heathrow experience. The soundtrack was created by Rupert Latimer, our Director of Sound. We have also completely redesigned the booking flow experience, making the user journey efficient and smooth with reduced steps and greatly improved information design.

Some Flickr images and feedback:

http://www.flickr.com/photos/macwrangler/2308565516/

http://www.flickr.com/photos/miliuxphotography/2855092199/

http://www.flickr.com/photos/jaeden/90216685/

http://www.flickr.com/photos/lyng883/2167292637/

http://www.flickr.com/photos/jensraaby/2253603084/