Prospect and Brandvoice launch the Ashes Banter blog, supported by Marston's

The Ashes Blog is a site designed to provide a key psychological advantage to the English side through beer and bluster. Marston’s, the official sponsor of the England cricket team, supplies the brew and our communication partners Brandvoice directed Prospect to provide the platform to wage the war of words. The blog uses familiar Marston’s advertising imagery to give it a spontaneous, accessible feel. Fans and followers will be posting their favourite Ashes photos and exhorting their team on to victory. All the time slagging off Australia in the most sportsmanlike of manners, of course. While many of the indications are that the Aussies will prevail (Ladbrokes is offering only 9:4 on English glory), we hope that our contribution can help England snatch victory from the jaws of defeat.