Tesco, the UK's leading retailer, was seeking to communicate the benefits of its new in-store programme for energy and resource conservation and got us involved to develop an interactive display that would grab the attention of consumers immediately upon entering the store.

Inspiring and entertaining, with easily navigated, punchy messages, the display demonstrates not only what Tesco is doing, but also shows consumers what they can do at home to help the environment.

We proposed a bold, colourful approach that would deliver the messages in a fun, even humorous way, appropriate for 4, as well as 44, year olds. Content, interface design, interactions and code in parallel, going from concept to implementation in six-weeks. The interface was installed in Tesco's Shrewsbury location and was an immediate hit with customers. Tesco will now be using it as part of its nationwide roll-out of eco-friendly stores.