Humin, a people centred design service for the region of Flanders gets underway.

Humin is a programme developed and delivered by Prospect to bring Belgian companies into closer contact with people centred design practices and methods. On November 19th, Humin held a launch event at the Media & Design Academy in Genk to announce the pairings of the programme’s 30 participating companies with their respective Design Coaches. Richard Eisermann, Strategic Director at Prospect, was asked to speak about the significance of the programme.

The 30 companies are a diverse cross section of Flemish businesses and vary in sector, size, activity and location. Some companies act in the B2B context, while others are active in B2C. There are producers of finished products as well as suppliers of services and they range from start-ups to established medium-sized firms.

All the Design Coaches are experts in design, and although they vary in specific profile and expertise, they are all recognised as best in class. Together with their companies, they will generate insight on people’s unmet demands, wishes, ambitions, expectations, dreams and desires, then develop the new products and services that best meet them. When Humin concludes in May of 2011, the companies and their coaches will have made people centred innovation a focus of business strategy.

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