Prospect kicked off its new relationship with Nestlé by developing a two day workshop for 40 managers on the topic of ageing and its effects on the workforce.
Prospect kicked off its new relationship with Nestlé by developing a two day workshop for 40 managers on the topic of ageing and its effects on the workforce.
Nestlé, in its drive to position itself as the world's largest health and well being company, engaged Prospect to focus on the well being of its employees. The objective of the workshop was to inform and inspire managers to work together to address the issue of ageing in creative ways.
The morning of Day 1 was spent setting the scene, providing research on trends, demographics and emerging issues. The afternoon was spent helping the attendees articulate their own personal connections to the experience of ageing through a series of exercises designed to create empathy for the topic. The evening was filled with a lot of laughter as each team presented a light hearted skit on their discoveries.
The morning of Day 2 was spent looking specifically at creativity and how the design process can facilitate fresh, problem-solving thinking. We then cut the team loose to use the process to generate visions for possible futures for the company. By the end of Day 2, we had a wide array of scenarios to address the ageing workforce issue, created by Nestlé people for Nestlé people, as well as a team of newly motivated advocates for change.
Posted by Richard Eisermann on September 20th 2007