In September 2006, Nokia and Siemens announced an exciting joint venture to create a new telecoms giant. By January, Nokia Siemens Networks, a $17 billion business, would need to launch a new brand and a unique online presence that would position them as a legitimate contender for the top spot in the industry. We helped them do just that.

The 3net strategy we helped develop blended two very different corporate cultures, aligning working methods, client base and language. The internet, extranet and intranet experience we created reflects NSN's multi-sensory corporate brand, encompassing movement, sound, interaction and emotion. Adaptive, contemporary and positive characterise NSN's fresh approach. The 3net is all about world class innovation, insight, and expertise. It shows just how you can connect 5 billion people around the world.

Please go and see our work at nokiasiemensnetworks.com. And watch this space for the next big evolution.