Silverjet just keeps going from success to triumph. After picking up armfuls of industry accolades (see our May 2007 news item) the upstart airline has now inaugurated daily service to Dubai from London.

To mark the occasion, Prospect designed a completely refreshed site to highlight the new route and Silverjet's enhanced offer, which focuses on the emotional needs of passengers.

Silverjet is innovating in the way it reaches customers, providing a luxuriously simple experience that is excellent value for money. With Dubai and the use of the private terminal there, Silverjet's aspiration to deliver a true private jet experience is that much closer to realisation. Coupled with the other hallmarks of the service, such as Le Caprice dining and truly restful sleep, Silverjet is well on the way to being "very sivilised". And Prospect is playing a key role in letting the world know it.