Silverjet's website, designed by Prospect, has now gone live.

The UK's first, business class only airline is making a smooth taxi down the runway as it prepares for its inaugural London to New York voyage on the 26th of January. Silverjet will be offering a superlative travel experience, with 30 minute check-in, award winning flat beds and a private jet terminal, all for £999 return. And the experience all starts with the website.

Online bookings are now being taken and initial feedback from users has been overwhelmingly positive. We have tried to create the clearest, easiest to use travel site in the industry, yet engaging and truly reflective of the Silverjet brand. Right now, the site has got the basics down. Over the coming months, functionality, features and new photography will be added that will make it really memorable.

Go see our handiwork at flysilverjet.com And book a seat while you're there.