Mobile thought leadership
nokia online strategy and mobile innovation results
Nokia wanted to position itself as a thought leader in the mobile space and become a hotbed of grass roots thinking.
A deep understanding of user needs led to a site that provides a fluid and meaningful experience for visitors. The navigation is intuitive and removes guesswork.
The design added much needed value to key features, including the Gallery, blogging, international contributor's search and visualisation.
Culture of Mobility is Nokia’s platform to promote mobile thought leadership and community activity – furthermore supporting the new global vision expressed through the site concept.
The site’s goal is to communicate ‘Nokia’s mobility leadership as the leading source of information on mobile lifestyle’ and the ‘acceleration of adoption of mobile technologies and mobile living.’ It is also aiming to position Nokia as a ‘hotbed of grass roots thinking’.
Prospect was asked to improve the user experience of the live site by redesigning the Information Architecture and the interface design.
Many of the design guidelines defined in the Site concept were not reflected in the CoM site. The design needed to reflect Nokia’s brand but also provide a fresh flavour that you would expect from such a public facing site.
As part of this process we reviewed the usability in order to create a fluid meaningful and enjoyable experience by setting expectations and removing guess-work on the side of the user.
The redesign added much needed value to key features, including the Gallery, blogging, international contributor’s search and visualisation. Content was cross-referenced and priotised for a richer and more meaningful user experience.
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