D-Media is the new incarnation of the South East Media Network, an organisation which had been disbanded as part of the UK government’s restructuring. As a new to the world organisation, d-media would not be supported by subsidy and instead look to members for funding. It needed to present a credible, professional brand to attract new members and fulfil its vision of becoming the world’s leading global digital business network.

Prospect worked closely with the d-Media leadership team to first define the core values of the organisation and articulate the value proposition. In developing the vision and mission, a clear offer began to emerge. Audiences were identified, competitors examined and a straw man of the business model was created. 

The next step was to begin defining the look and feel of the brand and how it might be articulated throughout all touchpoints: static logo, animated logo, website, letterhead, presentation templates, banners and printed collateral.  Various iterations of the design were explored, with the team ultimately opting for a flowing matrix of fractal-inspired, multi-coloured circles that represent the connectivity and dynamic nature of d-Media. This approach created a living identity that could mutate across platforms while still maintaining the integrity of the message.   

The identity was launched at d-Media’s key London conference on 29 March, 2011 in the BAFTA building in Piccadilly. The identity was an immediate hit with the membership, who could see themselves as part of the wider d-Media network. As one member put it, "The identity gives a professional and fresh look to a dynamic organisation."

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