How to make two become one
nokia siemens online strategy results
Nokia Siemens Networks needed to formulate an online strategy that would present a unified face to the public, analysts, clients and internal stakeholders.
Prospect devised and implemented the 3Net strategy to provide a dynamic approach to all of NSNs online communications: internet, extranet and intranet.
The 3nets have proven to be an indispensable working and marketing tool for NSN and customers alike.
Analysts had to believe from day one that NSN was able to work as a single company. NSN employees needed to be provided the framework and the online tools that would allow them to do so. A 3net strategy of internet, extranet and intranet was developed to blend two very different cultures, to align working methods, client base and language.
The online brand experience reflects NSN’s multi-sensory corporate brand, encompassing movement, sound, interaction and emotion. The interfaces are adaptive, contemporary and positive and reflect NSN’s fresh approach. The 3net communicates world class innovation, insight, expertise and the ability to connect 5 billion people around the world in a united community.
The 3nets have proven to be an indispensable working and marketing tool for NSN and customers alike. The Prospect team is already hard at work developing the next revolution.
"Prospect have been an absolutely essential part of our team from Day 1. They have been innovative, practical, flexible, responsible, focused, down-to-earth and visionary. Together, we've conceived, designed, launched and tuned our online channels. Through this process, we have developed a deep respect for Prospect's ability to help us through change."
Graham Honeywill, Head of Online , Nokia Siemens Networks
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