The networks divisions of Nokia and Siemens announced their proposed merger in September of 2006. By January, they would need to demonstrate a new brand and a unified online presence that would position Nokia Siemens Networks as a legitimate contender for the top spot in the industry.

Analysts had to believe from day one that NSN was able to work as a single company. NSN employees needed to be provided the framework and the online tools that would allow them to do so. A 3net strategy of internet, extranet and intranet was developed to blend two very different cultures, to align working methods, client base and language.

The online brand experience reflects NSN’s multi-sensory corporate brand, encompassing movement, sound, interaction and emotion. The interfaces are adaptive, contemporary and positive and reflect NSN’s fresh approach. The 3net communicates world class innovation, insight, expertise and the ability to connect 5 billion people around the world in a united community.

Prospect brought together leading agencies in user insight (Flow Interactive) and content (Sticky Content), to deliver a complete package of strategy, design and innovation.

The 3nets have proven to be an indispensable working and marketing tool for NSN and customers alike. The Prospect team is already hard at work developing the next revolution.

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