Hoppa is the world’s no 1 specialist in transfers, serving over 700 airports and 7500 cities and resorts. Travellers can pre-book cars, minibuses, limos or shuttles anywhere from Alicante or Australia, Barbados or Beijing and in 116 countries in between.
To meet ambitious growth targets Hoppa embarked on a rebranding programme to increase market share and reach, enhance brand perception and to deliver a seamless customer experience across desktop, tablet and mobile environments.
Prospect delivered a responsive online experience that embodies the new Hoppa brand vision and booking engine to increase conversions by 25%.
The new online customer experience leaves nothing to chance after a long journey, ensuring the end of the journey is as smooth and hassle free as the transfer itself.
With global travellers increasingly expecting to book and manage their transfers anytime and anywhere, the redesign needed to provide a responsive and contextual booking experience.
The homepage provides clear reasons to purchase, a simple overview how the service works and Social Media integration of customer reviews to increase customer reassurance.
A simplified site architecture placed the right information at the point of need, reducing the volume of customer related calls to enquire about basic information needs. As travelling from door to door can be a stressful experience, it was crucial to set clear promises about what to expect at the destination, provide helpful signposting and all supportive information needs at different planning and travel stages.
Sharper content, messaging and functionality are making the Hoppa service offering more effective, easier to find and more prominent in search rankings.
The redesigned booking journey reduces the number of clicks to purchase, incorporates travel extras without detracting from the core booking and improves overall decision making, converting more browsers to customers. Phase 2 promises additional extras and multiple journey booking.
Newly positioned guides and maps help people see the full breadth of Hoppa’s well-connected destinations network – positioning Hoppa as the go-to transfer service.
Hoppa’s drivers are very much at the heart of the service and one of Hoppa’s differentiators – they provide invaluable local insights and off the beaten track ideas – a service principle that is planned for future destination guide updates.
With over 59 countries to serve, localised offers and language provide market relevance, whilst ensuring brand consistency.