Sanctuary Retreats sets the standard in its class with highly regarded lodges, camps and cruises. The luxury travel brand needed to bring an equivalent level of refinement and engagement into its online brand experience – to meet and exceed customers’ increasingly sophisticated expectations and demands, and to attract a new generation of audiences.
Prospect worked closely with Sanctuary Retreats to create an immersive brand experience, together with the first online booking service in the tailor made travel sector. The results speak for themselves: dramatic increases in online visits, the visit-to-enquiry rate and booking revenues.
In a crowded luxury travel market, Sanctuary Retreats stands out by providing a compelling digital brand experience
Prospect created a new digital service consistent with the unique experiences that only the Sanctuary brand offers. Enriched storytelling – through lush imagery, video and informative product details – inspires visitors to choose effortlessly between an exclusive portfolio of lodges and camps in South Western Africa and an exclusive collection of Nile, Yangtze and Galapagos cruises.
Leveraging new web technology ensured that the site would provide a captivating experience while allowing for maximum flexibility in navigation styles – by trip type, destination, experience or property.
We created a customised booking flow to provide a seamless experience and a new source of revenue for the company
Sanctuary’s online booking functionality, designed to support the most discerning travel decision-making, was an industry first for luxury tailor made travel.
The new booking functionality enabled agents to sell the sophisticated product more effectively with consistent and up to date product details, answering customers’ detailed information needs.
Communicating a commitment to every detail of the travel experience instills trust in online booking
The guest area allows Sanctuary Retreats customers to fine tune their travel preferences. They can tailor make their trip with additional perks, from simple ones such as feather pillows or chocolates, to more elaborate ones such as booking a philanthropic trip or an elephant safari. It’s a way for the brand to demonstrate a commitment to every detail of client comfort.
Prospect’s impact has been vital in driving our consumer direct business forward. Our visit to enquiry percentage has increased by 192%, increased booking revenue by 238%, increased visits by 55%, and reduced the bounce rate by 80%. Our guests love the experiential element of our site and how it really brings our lodges, camps and cruises to life.
Tamarah Khatib, Global eCommerce Director, Abercrombie & Kent